CeBIT · March 20-24, Hannover · Hall 4, Stand C11



CeBIT · March 20-24, Hannover · Hall 4, Stand C11



CeBIT · March 20-24, Hannover · Hall 4, Stand C11


at CeBIT 2017

Digital is transforming life, business and the global economy. Fast. Technology is moving so quickly it’s a challenge to keep up, let alone apply changes. While you’re working on becoming the next “Uber,” know your options for bringing new business models to life. See why top brands like Bosch, Nissan, Lufthansa and Coca-Cola trust their digital transformation to Software AG.

Visit Software AG at Hall 4, Stand C11 and unleash your vision without compromise.
See the future of digital transformation in just five days. Fast-track to your future on our fascinating guided tours and experience what’s digitally possible at each of our enlightening showcases. Assess your own digital fitness, and get free advice from our best & brightest. The digital future is now with at CeBIT. What are you waiting for? 



Take a Guided Tour

What does d!conomy mean for you and Software AG? Let's take a tour around the Software AG booth and find answers for both questions together. Sign up for your digital experience now! Immerse yourself in the IoT and get up close and personal with the Digital Business Platform that will power digital change in every element of your business. We can’t wait to join you and explore your future, together.

Software AG is part of two official CeBIT Guided Tours that help you in getting a good overview of the fair in the shortest time possible. Each tour will take you to the exhibition stands of selected companies including the Software AG booth.

Apart from one of the official CeBIT Guided Tours we also offer specific Software AG Guided Tours on our booth. Covering a range of topics such as IoT, Digital Business Platform, Cloud solutions and more which you can book directly through this website.

Software AG Guided Tours

IoT: Beyond the Hype

From the Fitbit® on your wrist to the sensors in your car, billions of things connected to the IoT generate infinite new insights every second for better decisions. Imagine what your business can do with analysis of the right data from the right devices in real time. Take a closer look at real solutions already at work: Streaming Analytics & Machine Learning—artificial intelligence that enables computers to find hidden insights; Smart Logistics to synchronize supply chains; and Connected Healthcare to optimize the quality of patient care.

  • Runs every day 10.00-.10.45 and 15.00-15.45
Digital Transformation Best Practices

To be successful with Digital Transformation, your organization needs a mind-shift. Instead of thinking “from portfolio to customers,” think “from customer to portfolio.” Learn the best practices of companies who’ve successfully made this shift to meet the demands of today’s digitally savvy customers. Explore concrete use cases that show how Digital Transformation takes technology from a tool that lowers operations costs to one that unlocks new market and revenue opportunities and differentiates your business.

  • Runs every day 11.00-.11.45 and 16.00-16.45
Digital Business Platform and Business Impact

Bring your digital vision to life on the world’s first Digital Business Platform from Software AG. Discover how the platform makes a real business impact on: Business & IT Transformation powered by ARIS & Alfabet; IoT & Analytics powered by Apama, Terracotta & webMethods; API Management powered by webMethods; Process powered by webMethods; and Integration also powered by webMethods. Find the answer to your digital future—and see why a pure packaged application strategy simply isn’t viable anymore. 

On demand, please let us know when you would like to take this tour and we will contact about a time slot: 

  • Day: Monday to Friday 
  • Time of day: Morning or afternoon
Taking “Cloudy” Out of Your Cloud Decision

Still not sure when and where to use the cloud for your enterprise applications? Take the guesswork out of your decision by taking this tour on Software AG cloud solutions. Learn about our lift-and-shift approach to cloud migration. See how easy it is to add capacity for regional bursting and new projects. Discover how to support a microservices architecture and facilitate containers and container management. Our experts have the answers to remove the uncertainty from your cloud decision.

On demand, please let us know when you would like to take this tour and we will contact about a time slot: 

  • Day: Monday to Friday 
  • Time of day: Morning or afternoon
Adabas & Natural 2050

Did you know 98 percent of Adabas & Natural customers base their strategic, mission- or business-critical applications on our high-performance platform? That’s why Software AG has announced “Adabas & Natural 2050,” a fully customer-centric response to the strategic value of their core enterprise applications. If you use Adabas & Natural, see how the 2050 initiative helps you unleash your applications in the digital world with a full range of digitalization capabilities and services.

On demand, please let us know when you would like to take this tour and we will contact about a time slot: 

  • Day: Monday to Friday 
  • Time of day: Morning or afternoon

Official CeBIT Tours (incl. Software AG)

Emerging Technologies & Trends

Augmented & Virtual Reality – Internet of Things – Drones & Unmanned Solutions ... Take part in our “Emerging Technologies & Trends” Guided Tour and get up close and personal with the digital megatrends shaping our world. Learn more about the myriad applications of key future-defining technologies and get a quick overview of the latest and greatest trends in the world of IT. Let CeBIT’s technology pioneers inspire you. Don’t miss tomorrow’s emerging technologies and trends!

Digital Company - Digital Customer

Are you aware of the potential benefits of digitalizing your business but still unsure about how and where to start? You want to keep tabs on the latest CRM solutions, the digital customer journey and the current state of the art in data analytics? Then join us on this tour and get a quick and comprehensive overview of the many possibilities the digital world has to offer. As a participant in this tour you will meet experts who can answer your questions and find out how other companies have successfully addressed specific challenges.

More information at www.cebit.de.

Our Partners at CeBIT

Logo CapgeminiLogo roundcube


March 20-24, Hall 4, C11

All presentations and the press events will take place on the main stage at the Software AG booth.

Monday, March 20

11.00 – 12.00 am

Booth Tour for international press: IoT - Beyond the Hype

1.00 - 1.30 pm

Benefits of IoT Frameworks
No single provider can satisfy the full breadth and depth required of complete end-to-end IoT solutions. This means large enterprises will need to build their own best-of-breed IoT frameworks as a foundation for innovation. Learn about the frameworks built by Software AG customers and partners. This presentation also provides an overview of our IoT platform services, edge services and real-world customer scenarios.
Speaker: Dr. Juergen Kraemer, SVP Product Management & Marketing, PMM IoT Analytics

2.00 - 2.30 pm

IoT Quickcheck: Roadmap to your IoT Journey
Start right on your IoT journey. Our IoT assessment leverages a best-practice methodology to develop a roadmap for IoT initiatives. Assess where you are, where you want to go and how to combine technologies for data streaming, device integration and management, predictive analytics, machine learning, data science and real-time decision making to get there. See how to support your roadmap with a business case.
Speaker: Markus Joldzic, Manager GCS Marketing & Business Dev., GCS Business Development

3.30 - 4.00 pm

Integration Today—Addressing Future Trends
Market and industry trends are changing how organizations are designing and building digital architectures. With the rapid adoption of containers and microservices, as well as DevOps and continuous delivery models, organizations are transforming how they are integrating systems and data. In this presentation, learn how Software AG enables organizations to adopt future trends in integration to deliver digital transformation.
Speaker: David Overos, Director Product Marketing

Tuesday, March 21

11.00 - 11.30 am

CHROME – Center of Excellence for Manufacturing and Automotive
CHROME’s “Factory of The Future” is a framework of point solutions for improving factory operations, supply chain performance and customer experience. Our solutions are blend of Industry Expertise and Technology Excellence for addressing customer business challenges.
Speaker: Satishchandra Nayak, Senior Director, COE – CHROME

12.00 – 1.00 pm

Press Luncheon: Software AG @ CeBIT 2017 

Chief Executive Officer, Karl-Heinz Streibich, Chief Technology Officer Dr. Wolfram Jost, and Chief Customer Officer Eric Duffaut will discuss the huge innovation potential that the digital transformation presents.

2.00 - 3.00 pm

Press Panel: Advanced Research and Virtual Reality
Research projects for the Internet of Things—how people, machines and things will communicate in the future

Learn about partner IoT research projects: ENERA, the future of energy built on a digital architecture; Sd-kama for smart data catastrophe management; Big Pro, a big data platform that identifies patterns to prevent production faults; and ELISE for learning in 3D.
Join the hands-on demo of applications in virtual reality following the press panel.

3.15 - 4.30 pm

Press panel discussion: Space 4.0—from space to business 

Software AG will present the results of a competition among entrepreneurs who are developing and using satellite data to enhance their business models. Representative from aerospace, government will be present. Additionally, special guest Thomas Reiter, a German Astronaut, will participate.

Wednesday, March 22

10.00 - 10.30 am

Being Prepared: Smart Data in Disaster Risk Management
Emergency management and rescuers know where to focus first in a flood emergency, thanks to sd-kama, an information platform under research and prototyping, which works with streaming analytics and a digital geospatial information system for real-time coordination. See how sd-kama provides unprecedented information density for fast action. Digital situation maps combine big data from many sources—like satellite, traffic and water-level stations as well as messages, photos and videos as well as wearable sensor data from people at the scene—to get help where it's needed faster.
Speakers: Dr. Marlene Willkomm, Stadtentwässerungsbetriebe Köln, AöR
Dr. Stefan Jäger, geomer GmbH Heidelberg

11.00 - 12.00 pm

ARIS turns 25 years young!

Software AG’s leading business process software is celebrating its 25th birthday. We’ve invited the early developers, customers and founders who made ARIS a success to share their stories.

1.00 - 1.30 pm

Digital Business Platform: Build Your Digital Future Today
Software AG’s Digital Business Platform enables enterprises to drive innovation and adapt to any future market or technology disruptions. The Digital Business Platform is a technology layer that enhances rather than replaces current core IT systems. See how the platform provides a future-proof architecture for build differentiating digital applications.
Speaker: Georg Simon, SVP DBP Marketing & Product Management, Digital Business Platform PMM

1.30 - 2.00 pm

Smart Insurance – How to Accelerate Connectivity with InsurTechs
Meet the Winner of Software AG’s 2016 PowerUp Partner Award for Solution Excellence! Turn every touchpoint into a positive experience for customers, employees and third parties with Roundcube. The solution assures fast connectivity for InsurTechs and easy process changes while preserving investments in existing IT systems.
Speaker: Luigi van Geest, Executive Vice President International, Roundcube

2.00 - 3.00 pm

Press Panel: The Digitalization of Professional Sports—Spotlight on SV Darmstadt 98 Bundesliga Soccer Team

SV Darmstadt 98 General Manager presents the Bundesliga team’s digital fan relationship platform.

Thursday, March 23

10.00 - 10.30 am

Manage your digital future with ARIS 10!
At the heart of every successful business are brilliant processes. See why Software AG’s ARIS, now celebrating its 25th birthday, is a leading and innovative business process analysis solution. The latest release, ARIS 10, helps businesses manage their digital future with innovations for process collaboration, process performance and visual analytics, IoT planning, customer journey design, mobility and cloud as well as EU GDPR compliance.
Speaker: Josephe Blondaut, ARIS Product Marketing

11.00 - 11.30 am

The Sustainable Approach to GDPR Compliance
By May 2018, companies must be able to provide information on what personal data is stored, how it was obtained, how and where it is processed and for what purpose, and who the recipients of the data are. This is the reality of the EU’s General Data Protection Regulation. If you have an established enterprise architecture and governance, risk and compliance practice, you are already a step ahead. Learn how to get compliant and how Software AG can help.
Speaker: Alexandra Schiffke, Solution Consultant

2.00 - 2.30 pm

Digital Education: Becoming a Chief Digital Officer

Software AG presents its graduates with their certificates of completion at the Software AG booth.

Contacts for more information or interview requests – email to cebit-PR@softwareag.com or cebit@softwareag.com.


d!conomy - no limits

Success concepts for the digital economy

Plan your visit in advance and learn more about this year’s CeBIT theme "d!conomy – no limits" including IoT, big data and other major topics. Find out more about other services around CeBIT and in Hanover.

Many companies use advances in digital technology to streamline processes and increase efficiency in production. From self-driving cars to the digitalization of the economic system to completely new business models, the digital economy – d!conomy – offers limitless chances and possibilities. Experience the economy of the future at CeBIT 2017.

Learn more
CeBIT 2017 Japan as Partner Country


CeBIT Partner Country 2017

Japan is one of the front runners in the high-tech sector, invests billions in research and development, and is home to the current winner of the Nobel Prize for medicine. In short, the nation is a driver of innovation and a pioneer in the field of technology, science and digitalization. In March of 2017, Japan takes center stage as the official Partner Country for CeBIT in Hannover, Germany.

More information
Our CeBIT Team



With over 45 years of customer-centric innovation, Software AG is ranked as a leader in many innovative and digital technology categories.  Digital Transformation and IoT continues to change enterprise IT landscapes from inflexible application silos to modern digital platform-driven IT architectures that can deliver the openness, speed and agility needed to enable real-time digital enterprises. Software AG offers the first end-to-end digital business platform—based on open standards, with integration, process management, adaptive application development, real-time analytics and enterprise architecture management as core building blocks—to help customers master the IoT and build their digital futures today. 

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