CeBIT logo  March 20-24, Hannover
  Hall 4, Stand C11




CeBIT logo  March 20-24, Hannover
  Hall 4, Stand C11
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CeBIT visit of Chancellor Merkel


at CeBIT 2017, Hannover

Digital technologies are transforming life, business and the global economy. Fast. Technology is moving so quickly it’s a challenge to keep up, let alone apply changes. While you’re working on becoming the next “Uber,” know your options for bringing new business models to life. See why top brands like Bosch, Nissan, Lufthansa and Coca-Cola trust their transformations to Software AG.

At CeBIT 2017, we’ll show you how to unleash your vision by connecting the physical and digital worlds:

  • Discover the platform behind your transformation. Fast-track to the future on our Digital Business Platform. See how to make the IoT work for you—from predictive maintenance and connected customers, to smart logistics and smart metering.

  • Explore hot new digital trends from IoT to tailored customer experiences. Dive in to concrete success stories and industry use cases that make these trends relevant.

  • Jumpstart digital initiatives. Our Digital Marketplace is bursting with ready-to-apply content. See how this co-innovation hub can accelerate your transformation.

  • Meet one-on-one with experts and partners. Pick the brains of our brightest on digitalization in your industry as well as on our Adabas & Natural, Alfabet, Apama, ARIS, Terracotta and webMethods software and transformational tools and methodologies.

  • Unleash your vision—without compromise. What happens next in your digital transformation is up to you. Let us show you how to get to where you want to be!

Take a Guided Tour

What does d!conomy mean for you and Software AG? Let's take a tour around the Software AG booth and find answers for both questions together. Sign up for your digital experience now! Immerse yourself in the IoT and get up close and personal with the Digital Business Platform that will power digital change in every element of your business. We can’t wait to join you and explore your future, together.

Software AG is part of two official CeBIT Guided Tours that help you in getting a good overview of the fair in the shortest time possible. Each tour will take you to the exhibition stands of selected companies including the Software AG booth.

Apart from one of the official CeBIT Guided Tours we also offer specific Software AG Guided Tours on our booth. Covering a range of topics such as IoT, Digital Business Platform, Cloud solutions and more which you can book directly through this website.

Software AG Guided Tours

IoT: Beyond the Hype

From the Fitbit® on your wrist to the sensors in your car, billions of things connected to the IoT generate infinite new insights every second for better decisions. Imagine what your business can do with analysis of the right data from the right devices in real time. Take a closer look at real solutions already at work: Streaming Analytics & Machine Learning—artificial intelligence that enables computers to find hidden insights; Smart Logistics to synchronize supply chains; and Connected Healthcare to optimize the quality of patient care.

  • Runs every day 10.00-.10.45 and 15.00-15.45
Digital Transformation Best Practices

To be successful with Digital Transformation, your organization needs a mind-shift. Instead of thinking “from portfolio to customers,” think “from customer to portfolio.” Learn the best practices of companies who’ve successfully made this shift to meet the demands of today’s digitally savvy customers. Explore concrete use cases that show how Digital Transformation takes technology from a tool that lowers operations costs to one that unlocks new market and revenue opportunities and differentiates your business.

  • Runs every day 11.00-.11.45 and 16.00-16.45
Digital Business Platform and Business Impact

Bring your digital vision to life on the world’s first Digital Business Platform from Software AG. Discover how the platform makes a real business impact on: Business & IT Transformation powered by ARIS & Alfabet; IoT & Analytics powered by Apama, Terracotta & webMethods; API Management powered by webMethods; Process powered by webMethods; and Integration also powered by webMethods. Find the answer to your digital future—and see why a pure packaged application strategy simply isn’t viable anymore. 

On demand, please let us know when you would like to take this tour and we will contact about a time slot: 

  • Day: Monday to Friday 
  • Time of day: Morning or afternoon
Taking “Cloudy” Out of Your Cloud Decision

Still not sure when and where to use the cloud for your enterprise applications? Take the guesswork out of your decision by taking this tour on Software AG cloud solutions. Learn about our lift-and-shift approach to cloud migration. See how easy it is to add capacity for regional bursting and new projects. Discover how to support a microservices architecture and facilitate containers and container management. Our experts have the answers to remove the uncertainty from your cloud decision.

On demand, please let us know when you would like to take this tour and we will contact about a time slot: 

  • Day: Monday to Friday 
  • Time of day: Morning or afternoon
Adabas & Natural 2050

Did you know 98 percent of Adabas & Natural customers base their strategic, mission- or business-critical applications on our high-performance platform? That’s why Software AG has announced “Adabas & Natural 2050,” a fully customer-centric response to the strategic value of their core enterprise applications. If you use Adabas & Natural, see how the 2050 initiative helps you unleash your applications in the digital world with a full range of digitalization capabilities and services.

On demand, please let us know when you would like to take this tour and we will contact about a time slot: 

  • Day: Monday to Friday 
  • Time of day: Morning or afternoon

Official CeBIT Tours (incl. Software AG)

Emerging Technologies & Trends

Augmented & Virtual Reality – Internet of Things – Drones & Unmanned Solutions ... Take part in our “Emerging Technologies & Trends” Guided Tour and get up close and personal with the digital megatrends shaping our world. Learn more about the myriad applications of key future-defining technologies and get a quick overview of the latest and greatest trends in the world of IT. Let CeBIT’s technology pioneers inspire you. Don’t miss tomorrow’s emerging technologies and trends!

The Internet of Things – Solutions for a Connected World

The Internet of Things (IoT) is revolutionizing every aspect of the economy, bringing forth such innovations as intelligent trash containers and digital vineyards and thus reaching sectors hitherto not associated with anything digital. Thanks to the rapid rise of digitally interconnected products, companies in every sector are entering a new area of digital transformation. On the Guided Tour dedicated to the "Internet of Things - Solutions for an Interconnected World", you will get a close look at real-world IoT applications and the shape of things to come, also in terms of new and changing business models and innovative services. The tour will put you in touch with forward thinkers and experienced specialists who can help you find the right strategies for your business. Be sure to join this tour and pick up valuable insight and know-how.

More information at www.cebit.de.

Register now
Meet with us


If you were told that a short meeting with a Software AG expert would enable your company to fully exploit the potential of IoT - would you line one up? In a climate of uncertainty about how to take the next step, we can help you with both sides of the equation: We understand not only the technology in front of your business but the people behind it. So let’s explore your IoT strategy options together, to find a solution that works for you, without compromise!

Register now
Our CeBIT Team



With over 45 years of customer-centric innovation, Software AG is ranked as a leader in many innovative and digital technology categories.  Digital Transformation and IoT continues to change enterprise IT landscapes from inflexible application silos to modern digital platform-driven IT architectures that can deliver the openness, speed and agility needed to enable real-time digital enterprises. Software AG offers the first end-to-end digital business platform—based on open standards, with integration, process management, adaptive application development, real-time analytics and enterprise architecture management as core building blocks—to help customers master the IoT and build their digital futures today. 

Our Partners at CeBIT

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d!conomy - no limits

Success concepts for the digital economy

Plan your visit in advance and learn more about this year’s CeBIT theme "d!conomy – no limits" including IoT, big data and other major topics. Find out more about other services around CeBIT and in Hanover.

Many companies use advances in digital technology to streamline processes and increase efficiency in production. From self-driving cars to the digitalization of the economic system to completely new business models, the digital economy – d!conomy – offers limitless chances and possibilities. Experience the economy of the future at CeBIT 2017.

Learn more
CeBIT 2017 Japan as Partner Country


CeBIT Partner Country 2017

Japan is one of the front runners in the high-tech sector, invests billions in research and development, and is home to the current winner of the Nobel Prize for medicine. In short, the nation is a driver of innovation and a pioneer in the field of technology, science and digitalization. In March of 2017, Japan takes center stage as the official Partner Country for CeBIT in Hannover, Germany.

More information

Around Hannover

Plan your tradeshow visit in advance and learn more about Hannover


Attractions in Hanover Read more


Restaurants in Hanover Read more


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Wellness in Hanover Read more
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